Customer Relationship Management (CRM) is a system that aims to support the management of interactions between a company and its customers, current and future. The management of these interactions has as main objectives to keep the customer satisfied on all subjects of the commercial relationship, as well as from the corporation perspective, to maintain a healthy pipeline of sales and support to customers and new prospects.
There are 4 main areas of focus on a CRM System: Sales, Customer Service, Technical Support and Marketing. A CRM system allows a corporation to manage a set of auxiliary areas that support the key areas like campaigns, contact information, activities, products, etc.
For each of the areas a specific set of screens are provided, designed according to international standards. These screens are configurable in order to provide the best approach and greater business support specific to each company that uses the CRM system.
Technologies available: There are several solutions available on the market, some are Cloud based, including existing Open Source solutions that have been proven quite robust. Examples of leading solutions to CRM systems are: Oracle Siebel CRM, Microsoft Dynamics, Sales Force and Sugar CRM.
The amount and quality of information gathered by a CRM system enables a considerable increase on companies ROI. On the analysis phase our consultants can accomodate on your process the necessary indicators, building robust automations and compliances, that allow you to focus on results and forecast activities and sales, ensuring at the same time that the processes are executed consistently by employees in accordance with the best practices of the company, and independently of the channel media used: fax, phone, email, chat, etc.
worldIt has over the years developed several solutions built in/for different platforms and different CRM and sales systems, we know how to make the most of your CRM, how to accommodate your needs, and how to increase the return on such an investment, and make your customer satisfaction and sales grow!