Salesforce, known for its constant updates and innovations, released the Summer '24 Release, bringing a series of improvements and new features to Marketing Cloud Engagement. This article highlights the main new features of this update, aiming to optimize the user experience and improve the platform's capabilities.
Main News
- Send Recommendations and Runtime Improvements
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- Send Recommendations: The new update provides recommendations for the best time to start automation. Avoiding busy times like hours and half-hours can reduce the execution time of automations.
- Execution Cycle Reduction: The minimum interval for running automations has been reduced from one hour to 15 minutes, allowing for greater agility in operations.
- Industrial Templates and Onboarding
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- Templates for Industries: New templates have been introduced to help speed up the construction of industry-specific interactions. These include journeys, content, automations, and landing pages.
- Onboarding for the Retail Industry: Five new interactive email solutions have been added, including options for reviews, progressive profiling, lead forms, cases, and reviews.
- API Enhancement and Integration
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- History via REST API in Compressed Format: Allows you to get more information in a single request.
- Manipulation of Data Extensions via REST API: You can now manipulate Data Extensions using custom endpoints.
- Release of Contacts in "WAIT" in Journeys: Up to 100 contacts can be released simultaneously, improving continuity of journeys.
- New Authentication Tools and Features
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- New Activity “Data Copy”: Optimizes the use of Data Extensions as a source.
- More Granularity in SFTP Folder Permissions: Greater control over access permissions.
- New Forms of Authentication and Alerts for ENS: Event Notification Service Improvements (ENS).
- Discontinuation of Social Studio
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- Social Studio Removal: The product will be removed from Salesforce's list of offers. Current customer data will be kept for 90 days.
Admin Enhancements and Additional Features
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- Preventing Emails with Empty Text Blocks: Setting to avoid sending emails that contain empty text blocks.
- Increased Field Limit for Data Extensions: The character limit for relationship fields has been increased from 254 to 255.
- Record Limit for AMPScript RetrieveSalesforceObjects(): Now limited to 1000 records.
Journey and Mobile Improvements
- High Priority for Journeys: New high priority option available in addition to "Low" and "Standard" options.
- Journey Activity Count and Speed: Improvements to quick activity count and increased speed of sending emails.
- Setting a Date for Inbox Messages Activities: You can now set start and end dates for these activities.
- Shorter Links for SMS and Custom Domains: Optimizations for use in SMS campaigns.
- Integration with Apps in Flutter: Expanded support for MobilePush with apps built on Flutter.
- Diagnostic Tool for Mobile Push Apps: General support and compliance improvements for Apple, Firebase, and TRAI.
Connectors and Data Enrichment
- LinkedIn Connector: Enables you to retrieve more user post events for profile enrichment, with Marketing Cloud Intelligence.
- Google Display & Video 360 Data Enrichment: New data on pauses, full screens, mutes, unmutes, and skips.
- Google Search Ads 360 and Bing Ads data: More data available directly.
Customization Pack
- New metrics available: More metrics have been added for personalization pack users.
The Summer '24 release of Salesforce's Marketing Cloud Engagement introduces a number of enhancements and new features, offering more agility, control, and customization options for users. To all users of this product, be aware of some details that may alter the current operation, such as changes to the results of the function RetrieveSalesforceObjects(). For more details, check out Salesforce's official release notes here or get in touch with worldIT, and we'll be happy to help.
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